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Specialties • Creating and managing web content, including the use of SEO techniques and content management systems • Writing, editing and proofreading news and feature articles for print and digital newsletters, brochures and magazine supplements • All aspects of public relations, including media relations • Collateral management, from the initial concept meeting to final delivery
Employment • Senior Web Content Editor at iAcquire, a global leader in digital brand strategy and content marketing services; December 2012 – present
- We focus on reputation management, branding, online awareness, search engine optimization and on- and off-page custom content. I am responsible for making sure content is clean and well-written and follows SEO and internal guidelines. I work about 8-10 500-word articles a day.
Content Writer at Jawa, a Scottsdale-based mobile technology company; March 2010 – May 2011
- I created content for Jawa websites, including articles and columns about health, food, tech and entertainment, and I managed it using a content management system.
Communications Specialist at PetSmart Charities, Phoenix; March 2007 – September 2008
- I wrote, edited and proofread copy for the web and a variety of printed and digital newsletters and brochures. I wrote press releases and pitched stories to the media, securing positive press coverage locally and nationally. I represented the organization at public adopt-a-thons and served as the main point of contact for local and national animal welfare organizations.
Information Specialist Coordinator at Arizona State University, Tempe; July 1998 – July 2006
- I managed media relations for the departments of theatre and dance, securing local, national and international media coverage. I coordinated the production of collateral, wrote web and brochure copy and managed content.
Associate Editor at the West Valley View Newspaper, Litchfield Park; November 1996 – July 1998
- My beat included features and news stories of local interest. I also edited and proofread copy.
Education Quinnipiac College, Hamden, Connecticut ♦ B.A. in English 1992 ♦ Graduated Magna Cum Laude
Awards Copper Quill Award, International Association of Business, 1998 ♦ Silver Quill Award, International Association of Business Communicators, 1998 ♦ Silver Anvil Award, Public Relations Society of America, 2004 ♦ Copper Anvil Award, Public Relations Society of America, 2004 ♦ Silver Anvil Award, Public Relations Society of America, 2005